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OUR STORY
“ABJAH” stands for a fictional thirty-year-old woman, who is an artisan who makes jewellery and is someone who is also satisfied with her culture, but at the same time, who could fulfil today’s idea of a balanced life. More contemporary, it also represents how Indian traditional crafts inspire jewellery. In more contemporary times, it also represents how India was traditional and would still like its quality balanced in both its present architecture.
“ABJAH” is a jewellery brand that focuses on the intent of bridging new and modern techniques of jewellery. The speciality is that it not only uses the old and new techniques, but it also bridges the gap between contemporary and Indian handmade crafts. Traditionally representing a softer, feminine look, ABJAH also represents the fusion that will be more inspiring and equal in outlook & products.
“ABJAH” Brand serves an unprejudiced hand that also unveils handmade comprehension and techniques. It has evolved out of an understanding of the contemporary products and serving the jewellery on an online platform “handmade with industrial.” Because we believe all true progress is for women. In a non-traditional Abjah is an intriguing style of simplicity, effortlessness and culture.
OUR VISION
“ABJAH” is an online jewellery brand that serves the new-age generation, keeping in mind the essence of crafts and techniques of India. It offers the unearthing of contemporary design and understanding in the non-prejudiced style of products. The essence of this is in making India proud because of its inspiration. This inspiration and ideology make ABJAH a unique and most inspired jewellery brand. The inspiration is deeply rooted in the brand to serve the most unique and inspired handmade designs. Our focus is not only on the Indian crafts and techniques but also on the inspired traditional designs and customisation. You will find all this in eclectic ranges.
Vision – Female inspiration in one of the only Indian regions and more than one in-person quality. Range is to keep as wide as possible and make all kinds of lifestyle products online for everyone who searches in India. With our handmade + industrial idea.
WHAT WE SERVE
Our category of product is wide-ranging, divided into old jewellery we serve almost every type and style of jewellery. So we are important when it comes to religious items, women’s treasures, and boutique pieces of India.
Our product categories are:
Rings, earrings, pendants, chains & malas/soos, toe rings, bangles, bangadi, bracelets, Mangalsutra (wedding jewelry), art jewellery (gold plated), Ganeshji pendants, religious accessories, premium jewellery, Vruddhi anklets, waist belts, handcuffs, hair items, Parsi stone (torque jewellery), Rakhdi, Bor, Nose pins, Bajuband, Hathpan, Anklets, Kangan, Patla, Kadi, Jodvi, Juda pin, Damini, Bichiya, Juda items, Armlets, Mangalsutra pendants, Wedding items, silver utensils, Puja items, Navratri jewelry, Judaas, Amadavadi, Filigree, Dviting, Hath pan, Travel jewellery, Thoran and more.
